S'pore brand name is well recognised, being its 7th biggest foreign investor

China is a big market. Too big for small players from Singapore to score big there. The odds are against them. So a better bet for Singapore companies is to zero in on specific high-growth Chinese provinces.

And Shandong should figure high on the list of targets. The province, on China's east coast, boasts the country's third-highest gross domestic product.

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