Strong design can give your company an immediate edge as it can capture your customers' attention, instantly differentiating your products and services from others in the global market place. Design moves beyond the aesthetics to solving problems, realising potential and creating new value and market. The key is to know what are the captivating design elements that will work and deliver quality, adding value to your brand and communicating the experience customers want.

IE Singapore and Design
Recognising the value of design, the Singapore government has launched a high-level multi-agency DesignSingapore Initiative to spearhead the development of design cluster and capabilities in Singapore. The vision is to develop Singapore into the Asian hub of design excellence, where design is a key driver of competitiveness and new engine of growth in the new economy. Under this umbrella framework, IE Singapore is committed to continue promoting the application of design at firm-level to compete internationally.

At IE Singapore we are always keen on helping companies globalise by boosting their competitiveness and service offerings through "Design" - from strategic product developments to a total product experience including differentiated packaging design, marketing design and interior or retail design.

IE Singapore will also catalyse companies' creation of new and adapted products for overseas markets. The 3 strategic areas that have been identified as imperative for company to successfully leverage on design in a holistic manner include:

1) Create,

2) Profile,

3) Network.

Design for Enterprises
Design is a strategic management capability that local companies can adopt to create value and enhance competitiveness. Design thinking moves beyond aesthetics to solving problems, realizing potential and creating new and tangible business output.

Design for Enterprises (DFE) is a national strategy created by DesignSingapore Council, SPRING Singapore and International Enterprise Singapore. In essence, Design for Enterprises is about helping Singapore-based enterprises understand the power of design and benefit from the impact design can make on business growth.

The three key thrusts of Design for Enterprises are Design Touch, Design Engage and Design Excel. Programmes under each thrust help enterprises progress through the levels of design capabilities, from learning about the value of design to skilful integration of design into their business strategies. To find out more about DFE, please click here