Design and business success often go hand-in-hand in successful enterprises. Banyan Tree Hotels and Resorts is one company which has successfully leveraged the design element to its advantage, combining Asian-fused influences with eco-friendly approaches to create a unique destination experience for its guests. With special emphasis on providing a ‘Sanctuary for the Senses’, each Banyan Tree resort is designed to fit into its natural surroundings, using indigenous materials as far as possible and reflecting the landscape and architecture of the destination.
 
Research  reveals that design directly and significantly improves sales, profits, turnover and growth; using and valuing design brings invaluable bottomline benefits.

Good design creates satisfaction, desire and value. It has the ability to raise a product’s brand positioning and perceived value in the eyes of consumers. The end result- product differentiation and increased market share. 

How IE Singapore can support you in leveraging design as a business strategy
Recognising the value of design, the Singapore government has launched a high-level multi-agency DesignSingapore Initiative to spearhead the development of design cluster and capabilities in Singapore. The vision is to develop Singapore into the Asian hub of design excellence, where design is a key driver of competitiveness and new engine of growth in the new economy. Under this umbrella framework, IE Singapore is committed to continue promoting the application of design at firm-level to compete internationally.

At IE Singapore we are always keen on helping companies globalise by boosting their competitiveness and service offerings through "Design" - from strategic product developments to a total product experience.

To find out more details, about the assistance offered by IE Singapore, please follow the links below:

1. Detailed PDF version
2. Factsheet about Design Facilitators